Press Release
Erie Insurance analysis reveals drivers are "double distracted" -- snapping scenic pics and posting to social media -- all #whiledriving
The company analyzed Twitter and Instagram posts that came from mobile devices and used the popular hashtag #whiledriving. The top five hashtags used in tandem with #whiledriving included clouds, sunset, sky, nature and sun, strongly suggesting that people are snapping pictures of beautiful scenery and posting them to social media, while at the same time operating their vehicles. The
"Drivers should be keeping their hands on the wheel, their eyes on the road, and their attention on driving but, based on our analysis of the 'while driving' hashtag, many appear instead to be gazing off into the sunset, often times snapping and sharing photos—clearly an unsafe situation," said
Smith said that the behaviors suggested by the hashtag analysis show some parallels with a prior
The
"The statistics about the dangers of distracted driving are alarming," said Smith. "So while it's understandable to want to share a picturesque sky with your social media followers—imagine if it were the last one. It's just not worth it. We hope our analysis helps drive that point home."
The top 10 hashtags used in conjunction with #whiledriving were:
- Clouds
- Sunset
- Sky
- Nature
- Sun
- Nofilter
- Landscape
- Car
- Driving
- Selfie
The top
California Florida Texas South Carolina New York Illinois Massachusetts Oregon Colorado Nevada
To arrive at its findings,
Tweetable Highlights
- .@erie_insurance study shows drivers "double distracted"—snapping pics of clouds and sunsets, posting to social media—all #whiledriving Share
- .@erie_insurance seeks to raise awareness of Distracted Driving Awareness Month by analyzing social media #whiledriving Share
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